بهینه سازی سایت ، برندسازی آنلاین و بازاریابی اینترنتی

سایتی محتوا ساز در حوزه برندسازی آنلاین، بازاریابی اینترنتی و بهینه سازی سایت

۱۱ مطلب در تیر ۱۳۹۴ ثبت شده است

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5 استراتژی کلیدی در برند سازی اینترنتی

بازاریابان مستقیم غرق در ایجاد لیدر و فروش می باشند؛ تا حدی که اهمیت و ارزش سرمایه گذاری در برندسازی آنلاین را دست کم می گیرند. اما کوتاهی در سرمایه گذاری برای برندسازی اینترنتی ، حتی برای آن دسته از بازاریاب هایی که همه هم و غم خود را بر کار گذاشته اند نیز اشتباه می باشد. با ما همراه شوید تا دلیل آن را برایتان شفاف سازیم.

درک ارزش

برخلاف آنچه برخی از بازاریابان مستقیم می پندارند، سرمایه گذاری در برندسازی اینترنتی، تنها درباره پول خرج کردن برای برند نیست؛ بلکه ایجاد نهاد مستقلی است تا مشتریان خود را جذب کرده و باعث شوید تا آنها مکرراً- حتی هنگامی که ترویج یا معامله ای که آنها را دچار وسوسه کند وجود نداشته باشد- به شما مراجعه کنند. ایجاد برند آنلاین نه تنها تأثیر بسزایی در تقویت و بالا بردن آگاهی از برندتان و بوجود آوردن اعتبار و آوازه برایتان دارد، بلکه افراد بیشتری در برند شما سرمایه گذاری می کنند، همچنین شانس اینکه آنها نسبت به شما و برندتان وفادار بوده و باز هم آن را طلب کنند، بیشتر خواهد بود. پس با این تفاسیر، نیاز است که بازاریابان مستقیم این را بدانند که برندینگ آنلاین باید از اولویت برخوردار باشد چرا که با ایجاد درآمد برای کسب و کارتان، شما را در رسیدن به اهداف خود یاری می نماید. بطور خلاصه، اگر می خواهید برای خودتان کسب و کار آنلاین راه بیاندازید، باید ابتدا برندخود را رشد و توسعه دهید.

برای مطالعه ادامه مطلب بر روی لینک زیر کلیک نمایید:

5 استراتژی کلیدی در برند سازی اینترنتی





منبع : آبزرورسئو

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About Persian Tar

Tar is a string instrument played with a pick or fingernail. Wood, animal skin and bones and metal are used in its construction. Its length is about 1 m. It has been one of the most important instruments in Persian music in the last 200 years. The player would sit down and place the instrument on his/her lap to play. It is held horizontally as the main body of the instrument is leaning against the player’s leg. The player then uses the right hand while holding a pick to play the music.

Persian Tar
Persian Tar-Rhythmitica
Persian Tar has a uniquely beautiful and sad tune to it. It is existentially eastern indeed. Having features such as resonance, voluminous sound and broad technical range in Iranian musical systems and modes, make Tar possibly the most complete and advanced instrument in traditional Iranian music. In a Persian Tar, the animal skin is stretched over the body which itself is shaped like a ∞–though one half is bigger than the other.

Read more about Tar instrument

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Source : Rhythmitica

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About Persian Santoor

Persian santoor musial instrument
Persian Santoor is a string instrument with strings stretched over a trapezoidal shaped box. Santoor’s invention is attributed to Farabi (9th century A.D.). The earliest sign of it comes from Assyrian and Babylonian stone carvings (669 B.C.); it shows the instrument being played while hanging from the player’s neck.
Persian Santoor In pre-Islamic Iran, people were definitely acquainted with it and used to call it Kunar. Variants of Santoor instrument can be seen in China, Eastern Europe and England and Germany and Austria as well as India, Cambodia and Americas. It can be found in Iraq, Egypt, Turkey and Armenia and Georgia as well. The shape of Persian Santoor is inspired by a ship, its strings like a fishing net and the sound it makes resembles the waves hitting the rocks at beach. Over time, This musical instrument has become standardized to “Sol” or “La”-tuned Santoors.

Read more about Santoor

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Source : Rhythmitica

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Iranian Daf

The Daf instrument is one of the ancient musical instrument in Iran and neighboring countries. It is classified as a percussion instrumentDaffconsists of usually animal hide or plastic as drum head and wooden frame/rim and chains. The authentic one is made with animal skin.

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Source : Rhythmitica

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Tombak/Tonbak/Donbak, a percussion instrument has been an important part of traditional Iranian music for a long time.

Persian Tombak
Persian Tombak
Tombak’s sound is created through consecutive and skillful hitting of the drum-skin using the fingers of both hands. Tonbak’s middle “neck” is placed securely on the leg of the player as he/she is sitting down on a chair or the ground. There are a plethora of techniques available in Tombak instrument and this has made the instrument versatile and sonically diverse. Techniques include: Tom, Bak, Pelang’s and Riz. Tombak is undoubtedly among the most complex and layered percussion instrument in the world.

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Source : Rhythmitica

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About Persian Setar

Setar is an instrument with a simple and humble appearance comparing to other instruments in Iranian traditional music. It is a string instrument played with a pick or fingernail. It is constructed using wood, metal and wire. The strings used to be made from animal’s intestine but nowadays metal is widely used. Persian Setar is from Tanbur family of instruments; Today’sSetar is considered a close cousin of the instrument Tar.

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Source : Rhythmitica

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About Tanbur instrument

Persian Tanbur is a string instrument in which the strings are installed on a long frame with a bowl shaped body. Player uses the hand fingers to play Tanbur. It is closely related to Setar and Dotar which are also played by fingers sometimes held together for strumming.

Tanbur has epic, mythical and mystical characteristics and it is often used to accompany the narration of epics. This instrument has traveled far and wide in time and space and it has taken on different names and shapes. The neck and body of Tanbur is one whole piece similar to Setar. Between 10 to 15 frets are placed on Tanbur. Iranian Tanbur has 4 strings and as mentioned before is played without a pick.

Read more about Iranian Tanbur

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Source : Rhythmitica

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About Ney instrument

Ney is a cylinder shaped (flute-like) woodwind instrument. It can vary in diameter (1.5-3.0 cm) and length (30-70 cm). In all versions, 5 consecutive (finger) holes are placed closer to one end and one hole closer to blown-end. Tuning cannot be changed on a Ney instrument. Hence, it is usually utilized as a solo instrument. In an orchestra, Ney player usually has access to numerous Neys to accommodate different tunings. Ney’s range is about 2.5 octave. Going to higher octaves is possible by blowing more air. Meaning, by doubling the pressure, the sounds will become higher pitch by one Octave. Persian Ney is played throughout Iran.

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Source : Rhythmitica

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About Kamancheh instrument

Kamancheh is another string instrument of Persian music. It has four strings. These parallel strings extend through the length of the instrument. The sound created by Kamancheh is attractive and somehow muffled. The main body is usually constructed from Morus wood. Kamancheh dates back to pre-Islamic era of Iran. In Baluchestan region, Persian Kamancheh is known as Qeyzhak, main difference: it has more strings. The muffled sound is a signature of Maestro Bahari’s school of Kamancheh. The more progressive way of playing has been mainly developed by Maestro Keyhan Kalhor. In countries such as Egypt, the instrument is known as Robab. Another historical fact: The Ottomans had a 3-string Kamancheh (15 to 17 century A.D.). A bow is mainly used to play Kamancheh.

Read more about Persian Kamancheh

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Source : Rhythmitica

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About Oud instrument

Oud (name is originally Arabic) finds its origins in Akkadian era. Shah Shuja was using an instrument called Gudi, probably a name with Arabic origins. It was thought that this musical instrument was invented by nomad tribes since it was light and mobile. Some believe it was originated in Caucasus region, other sources report more western regions as a point of origin. Some findings show an early elliptical design of Oud found in the ruins of Shush, Iran. Some experts theorize that a priest is shown to be playing it in that depiction.

Read more about Persian Oud

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Source : Rhythmitica

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